What Trout discovered our startup business model is in fact broken and endemically flawed (meaning it can't be fixed, but rather replaced) He found that over 99.9% of pre-seed startups fail. He also discovered that every crisis facing our planet can be traced to innovation started or launched, directly or indirectly as startups. Startups fuels our one global economy and is the underlying reason for the run-away inequality we are seeing. A solution is needed...
The idea of decentralized, bottom-up foundups
was born and he has been developing and sharing the vision and gaining support
He found that the underlying cause to all our issues (water pollution, climate change, deforestation, collapse of species et. al) all stems from what he calls the "Selfish Startups" and by transforming them to "Selfless Foundups" business model we can end the inequality run-away train, take back our government from greedy corporations, slay the seven headed hydra that is raping and devouring our planet's finite resources and polluting our oceans, rivers and causing the 6th Great Extinction event that is currently underway.